beyond transactions

Business is by definition, transactional. After all, things are bought and sold, services are rendered, and value received.

The issue is that you don’t want your people inside your business [with a couple of exceptions] to be only focused on transactions. What matters more is meaning, purpose and connection.

Making this happen is easier said than done, but those intrinsic motivators are a far more powerful driver of engagement than money alone.

The good news is, if you can pull it off, you can create a lot of long-term value, very quickly. People matter. Culture matters. Transactions are only a small part of the equation.

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