paris 99’s dreamy frocks

This NYC brand puts a cheeky spin on girlish gingham – and we’re all for it.

While gingham is traditionally the domain of picnic blankets, aprons and Dorothy Gale, we’re rather enjoying seeing the good girl pattern turned into something a little more rebellious, courtesy of NYC-based label Paris 99. With their miniskirt hem, cheeky cut-outs and scalloped straps, Paris 99 frocks are the dream outfit for lazy summer days, when the air is thick and you just want to lounge about with your pals. Have a peek at the Paris 99 website for more delightful designs.

  • paris 99
  • fashion
  • gingham

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